Like yours truly, are you also guilty of killing Pinterest Group Boards with your strategy?
I read a post last night of a well-known guru who started using Pinterest after a long resistance to the platform.
He gives a detailed tutorial of 'How to pin in just 10 minutes each week' using Boardbooster.
How to Join group boards, put it on 'looping' / 'campaigns'
you are set for success!
10 minutes a week?
With the magic of Group Boards?
Without your input?
Hi - Mr Mr ... have I got news for you...
Some of the links in this post, are affiliate links. It means that if you buy a product, with my affiliate link, I will earn a commission. If you do make a purchase, thanks so much for the support.
You are Killing Group Boards with your strategy
- The power of group boards lies in the community of like minded individuals. Be it to promote a product or blog post a CTA or Your tube video = TO THE BENEFIT OF ALL THE COLLABORATORS.
- To remain a member of this group board community, you have to adhere to the rules, first and foremost.
- Like in law, there are also some 'unwritten' rules when it comes to being a member of a group board - it is probably the most important rule of Group Boarding - a Group Board is not a drop zone.....you can not drop your lovely pins and expect others to shout 'I need this' without you being active yourself!!!
The holy grail of Group Boarding
- The success of group boards remain in the active participation of each member.
- How do you do this???
- You have to open your Pinterest account, dust it off, and:
- Check how your pins are appearing on the Group Board.
- Are you pinning too frequently?
- Have you scrolled down a page and still can't see your pins? Sure sign you can pin more frequently to this board.
- Do you need to clean it up a bit? Move your duplicate pins to a secret board. (The ones with the least pins).
- Do this at least each week.
AND then - you REPIN from the exact group board you so happily schedule to, at least the number you have been pinning.
IF NOT, welcome to the "I HAVE KILLED PINTEREST GROUP BOARDS CLUB".
How group boards are measured
Tailwind has a feature that measures the performance of group boards on:-
ENGAGEMENT level = Total Repins / Total Pins / 1000 Followers. It is a "measure of how much interaction your pins are receiving per-Follower basis" quoted from Tailwind.
VIRALITY level = Total Repins / Total Pins. It gives a clear indication of how many times your pins are being repinned across the board.
How to choose the correct Group Boards
Group Boards can work for you and your pins ONLY:
- If you have joined the most targeted group boards for your niche or
- If you have joined the most active Group Boards - in terms of repinning.
Unfortunately, you will only be able to assess a new group board after you have joined it:
- In Tailwind - Scroll down to Track your Brand Page / Board Insights. Uncheck the "Secret Boards" and "Regular Boards" boxes to excludes those boards for the moment. A screen similar to the image above will appear, reflecting the information you are seeking to decide if the new group board is a perfect match.
- In Boardbooster click on Reports / Board Performance. In the top right there are 2 drop down menus. Choose if you want a "Full" or "Brief" metric and also "Group Boards". The metrics you can track are Board name / No of Followers / Your pins/month / Duplicate pins / Monthly trends. If you click on "view" in Monthly trends the third graph will reflect the following (as per Boardbooster):-
This chart shows the average number of repins per pin during each month. Repin rate for your pins is shown in green, average rate for all other contributors is grey.
TIP: In Boardbooster, click on Reports / Top Group Boards / Choose your Niche and check out the detail of Group Boards -
PinGroupie used to be the number 1 source to find suitable group boards but unfortunately it is no longer maintained. There are still useful information regarding existing group boards though.
Join active and niche specific Group Boards;
Be an active Group Board'er - repin from your Group Boards;
Visit your Group Boards regularly to clean up your pins and to adjust you strategy;
If you are a Group Board owner, ensure that your Group Board displays a keyword rich description, including all the niches that are being pinned to the board;
RESPECT fellow bloggers
and remember - Group Boards are not drop-zones!
Posts of other bloggers regarding group boards:
Find your Tribe is a course offered by Jen Snyder of Women Winning Online. In the course you will also receive a spreadsheet full of group boards related to your niche.